Full Fact’s Research

Knowing what is accurate is half the fight against bad information. We also need to understand how falsehoods travel, how beliefs are formed, and what interventions fact checkers can use to be most effective.

Researchers at Full Fact work to unearth this evidence and make it useful: to fact checkers, to journalists, and the public. 

Bad information and the public

The fight for good information starts with the news we follow, the topics we engage with, and the people and institutions we place our trust in.

Understanding belief

Belief in misinformation is a complex process shaped by age, education, psychology and social identity.

Improving our fact checks

Fact checkers can use insights from the social sciences to make their work more visible, more memorable, and more inclusive.


Joint research

Alongside Africa Check and Chequeado, we published a series of briefings over 2020 looking at how research can help people trying to tackle bad information. 

You can read more about this programme of work here

For more information on our research work, please contact us.

Other research work

Full Fact fights bad information

Bad information ruins lives. It promotes hate, damages people’s health, and hurts democracy. You deserve better.