Full Fact’s Research

Knowing what is accurate is half the fight against bad information. We also need to understand how falsehoods travel, how beliefs are formed, and what interventions fact checkers can use to be most effective.

Cover detail from A checklist for fact checkers, a joint research publication by Full Fact, Africa Check and Chequeado.

A checklist for fact checkers

Research recommendations and checklist summarised from our Researching Misinformation briefing.

Cover detail from How to communicate uncertainty, a joint research publication by Full Fact, Africa Check and Chequeado.

Communicating uncertainty

How to communicate uncertainty to ensure that the public detect, and understand, evidence limitations.

Cover detail from Conspiracy beliefs, a joint research publication by Full Fact, Africa Check and Chequeado.

Conspiracy beliefs

What drives belief in conspiracy theories, and how harmful conspiracy theories can be tackled.

Cover detail from Health misinformation In Africa, Latin America and the UK: impacts and possible solutions, a joint research publication by Full Fact, Africa Check and Chequeado.

The impact of health misinformation

Looking at Africa, Latin America and the UK to see how we can stand up to crises, conspiracies, and inaccurate everyday health advice.

Cover detail from Media and information literacy Lessons from interventions around the world, a joint research publication by Full Fact, Africa Check and Chequeado.

Media and information literacy

The effectiveness of media and information literacy programmes, with particular focus on Africa, Latin America and the UK.

Cover detail from What is the impact of fact checkers’ work on public figures, institutions and the media?, a joint research publication by Full Fact, Africa Check and Chequeado.

The impact of fact checking

The evidence on what impact fact checkers’ work has on public figures, institutions and the media.

Cover detail from Communicating fact checks online Striking the balance between commanding attention and conveying information, a joint research publication by Full Fact, Africa Check and Chequeado.

Communicating fact checks online

How to communicate fact checks to strike the right balance between commanding attention and conveying information online.

Cover detail from Who is most likely to believe and to share misinformation?, a joint research publication by Full Fact, Africa Check and Chequeado.

Who believes and shares misinformation?

The cognitive biases behind the belief in, and sharing of, misinformation.

Close up of newspaper front pages to illustrate UK public engagement with politics, information and news, a research publication by Full Fact.

Public engagement with the news

What we know about UK public engagement with news, information and politics.

Cover detail from Researching misinformation An overview of lessons for fact checkers, evidence gaps and new directions, a joint research publication by Full Fact, Africa Check and Chequeado.

Researching misinformation

An overview of lessons for fact checkers, evidence gaps and new directions.

Close up of a hand writing to illustrate Fact checking in the 2019 election: research recommendations checklist by Full Fact.

A checklist for fact checking an election

Research recommendations and checklist for fact checkers summarised from our Fact checking in the 2019 election briefing.

Detail of a graph from research by BritainThinks, commissioned by Full Fact.

Campaign tactics during the 2019 election

Research commissioned from BritainThinks looking at election campaign tactics and how they were affecting voters' perceptions and behaviour.

Photograph of a UK polling station to illustrate Fact checking in the 2019 election: research recommendations, a research publication by Full Fact.

Fact checking in the 2019 election

Building on academic research and lessons drawn from Full Fact’s editorial team during the 2019 general election.

Close up of people shaking hands to illustrate Political trust in the UK - Trust in who to do what: what does trust really mean?, a research publication by Full Fact.

Political trust in the UK

What do we really mean when we say we distrust politicians? We look at what trust really means.

Close up of prices on a market stall to illustrate Understanding of economic terms, a research briefing by Full Fact.

Understanding of economic terms

A summary of research into public understanding of core economic terms.

Photograph of people writing to illustrate The backfire effect: Does it exist? And does it matter for factcheckers?, a research publication by Full Fact.

The backfire effect

We suggest that fact checking does more to inform citizens, and backfire effects are rare rather than the norm.

Photograph of women at a conference to illustrate Does fact checking have a women problem?, a blog post by Amy Sippitt of Full Fact.

Does fact checking have a women problem?

At a workshop in 2018, we found that knowing more about audience demographics is crucial for fact checkers’ work to have an impact.

Photograph of people’s hands in discussion to illustrate Audience research for Full Fact, a research publication by Full Fact.

Audience research for Full Fact

The findings of self-selecting audience research conducted in 2017

Detail of a graph from research by NatCen Social Research, commissioned by Full Fact.

What people think about fact checking

In 2016 we commissioned NatCen Social Research to look at the need for fact checking in Britain