Full Fact’s Research

Knowing what is accurate is half the fight against bad information. We also need to understand how falsehoods travel, how beliefs are formed, and what interventions fact checkers can use to be most effective.

Researchers at Full Fact work to unearth this evidence and make it useful: to fact checkers, to journalists, and the public. 

Bad information and the public

The fight for good information starts with the news we follow, the topics we engage with, and the people and institutions we place our trust in.

Understanding belief

Belief in misinformation is a complex process shaped by age, education, psychology and social identity.

Improving our fact checks

Fact checkers can use insights from the social sciences to make their work more visible, more memorable, and more inclusive.


With Africa Check and Chequeado we are producing a series of briefings looking at how research can help people trying to tackle bad information. 

You can read more about this programme of work here

More research briefings will be coming out during 2020.

For more information on our research work, please contact our Head of Research Amy Sippitt.

Other research work

Full Fact fights bad information

Bad information ruins lives. It promotes hate, damages people’s health, and hurts democracy. You deserve better.