#FactsMatter. Here’s why
Speech without evidence comes with a price tag attached. When words are devoid of context they can be manipulative and misleading.
At Full Fact we are firm advocates of free speech but also of informed choice. In an age where polarised opinions, manipulated content and algorithms can push half truths or conspiracy theories from small online forums to millions of people in minutes, there’s no freedom without reliable information.
Our mission is to create a better information environment to improve trust. We’re determined to help people to determine what’s based on fact rather than fiction, avoid the real-life harms that flow from being duped or scammed and be active democratic citizens. It’s about enabling them to make informed choices on the issues that matter to them.
More often than not, what is factual is dull and uninspiring and evidence will present as several shades of grey. But, in a digital world, where so many are competing for our attention, we’re ever mindful that falsehoods will spread wider and faster than what’s factually evident.
If all this resonates with you then please support us in our fight for a better information environment.
You can read more below on how we check facts, the challenges we face in getting to the heart of evidence and the differences we can make when we do so.
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Video: Evie a journalist from Full Fact explains why #FactsMatter
There’s good information out there too… if you know how to find it!
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If you also think that #FactsMatter and would like to share your perspective in written or video form, please get in touch with us using the subject line #FactsMatter via our contact form.