Morrisons chicken sparks backlash
A picture of a roast-in-the-bag chicken from Morrisons has gone viral on Twitter.
The packaging states the product is “made from British chicken and non-EU salt and pepper” which has prompted anger from some Twitter users, with some describing the wording as a “gratuitous slight on the EU”.
Morrisons publicly said the packaging was labelled mistakenly and apologised for the error.
But Morrisons says the reason for labelling it as such in the first place was an attempt to comply with EU (and now UK) law, rather than make a geopolitical point.
Join 72,953 people who trust us to check the facts
Sign up to get weekly updates on politics, immigration, health and more.
Subscribe to weekly email newsletters from Full Fact for updates on politics, immigration, health and more. Our fact checks are free to read but not to produce, so you will also get occasional emails about fundraising and other ways you can help. You can unsubscribe at any time. For more information about how we use your data see our Privacy Policy.
The company told Full Fact: “Our chicken label is adhering to British packaging regulations, however we will be redesigning it to make it clear this is not a political commentary.”
Regulations originating in the EU, which still apply in the UK, say that the country of origin for a “primary ingredient” must be given if it differs from the stated country of origin. “Non-EU” is a normal label used especially when the precise country of origin is unknown.
If “salt and pepper” were viewed as primary ingredients (which doesn’t have a particularly clear definition) and their origin differed from the chicken in question, it would need to be labelled accordingly.
The UK law has been amended to require qualifying products to be labelled as “non-UK” rather than “non-EU” but this won’t come into force until October 2022. EU labelling rules will continue to be used in Northern Ireland.