Keir Starmer is not promoting an investment scheme - it’s another deepfake

20 November 2023

At Full Fact we’re keeping a close eye on what we fear is likely to become an increasingly common phenomenon in the run-up to the next general election—video or audio clips created using artificial intelligence which appear to show politicians and others saying or doing things they have not actually said or done. On Friday we fact checked a Facebook video supposedly showing Labour leader Sir Keir Starmer promoting an investment scheme for UK residents to earn up to £40,000 a month. The video is fake and appears to have used technology to clone Mr Starmer’s voice.

It’s far from an isolated example. Last month we wrote about another deepfake video supposedly showing BBC presenters promoting a similar investment scheme. We’ve also covered apparently fake audio clips purporting to be of Mr Starmer and London mayor Sadiq Khan, although in these cases we weren’t able to confirm whether the clip was generated with artificial intelligence, edited in some other way or was of an impersonator.

Full Fact will continue to monitor and, where possible, identify the use of AI to create deepfake content, so that voters have access to information they can trust as we approach the election. 

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