No, the government is not introducing a £100 annual pet fee from October

30 September 2025

What was claimed

From 1 October every pet dog and cat in the UK will be subject to a £100 annual fee.

Our verdict

This is not a real government policy. A spokesperson for the Department for Environment, Food and Rural Affairs told us it is completely false.

We’ve spotted several videos circulating on Facebook and TikTok claiming that from 1 October the government is introducing a £100 annual fee for “every dog and cat in the UK”.

But this isn’t the case. A spokesperson for the Department for Environment, Food and Rural Affairs (Defra) told us this is “completely false”, and Full Fact couldn’t find any evidence that such a policy exists.

Debunk image annual pet fee

Several slightly different videos making this claim have been posted on TikTok and Facebook, with one viewed more than 2 million times. They claim that the charges are part of an “animal welfare initiative”.

The audio appears to ape Prime Minister Sir Keir Starmer’s voice, and clues such as the even cadence and unnatural intonation suggest it has been created using artificial intelligence, though we can’t rule out that it has been faked another way, for example by using an impersonator. You can read more about how to spot AI audio, and the challenges of doing this, in our guide.

This video is part of a trend we have spotted on social media in recent months involving videos, often originating on TikTok, that make alarmist and false claims about the government’s changes to finance rules and limits on personal freedoms. Our recent investigation found such videos have been shared hundreds of thousands of times.

Before sharing videos such as this that you see online, first consider whether they come from a trustworthy and verifiable source. Our Full Fact toolkit contains guides and tips to help you navigate information online.

Related topics

Politics Pets

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