What was claimed
Everyone who likes a Facebook post gets a free food box from Aldi as part of the supermarket’s birthday celebrations.
Our verdict
False. A spokesperson for the retailer confirmed this is not a genuine offer.
Aldi is not giving away free food boxes in exchange for Facebook likes
Facebook posts claiming users can receive a free food box from Aldi in exchange for liking a post are not genuine offers from the retailer.
A spokesperson for the supermarket chain told Full Fact the posts didn’t come from Aldi, and are likely to be fake.
The posts all read: “As a celebration for ALDI Birthday in just a few days everyone who shows a thumbs up gets a free food box.”. One post includes an image which says “honoring 65 years”, although an Aldi spokesperson said the retailer has been in the UK for 35 years, not 65.
Some versions of the post include real images from Aldi UK, including a genuine picture of the supermarket’s UK chief executive Giles Hurley. Others use images originally shared by the Aldi USA Facebook account in relation to the supermarket’s partnership with Feeding America to provide disaster relief boxes to support people displaced from their homes.
We’ve written before about other fake offers for restaurants, retailers and a range of other brands we’ve seen on social media.
It’s always worth checking if a deal you see on social media has been shared by a company’s official page, which will typically have lots of followers, a verified blue tick on platforms like Facebook or Instagram and a significant post history.
This article is part of our work fact checking potentially false pictures, videos and stories on Facebook. You can read more about this—and find out how to report Facebook content—here. For the purposes of that scheme, we’ve rated this claim as false because a spokesperson for the retailer confirmed it is not a genuine offer from them.