Aldi isn’t offering a ‘free food box’ to users who engage with Facebook posts

26 February 2026

Posts shared on Facebook claim that Aldi is giving away “free food boxes” to users who engage with them.

But this is not true. Aldi isn’t associated with these posts, the retailer has confirmed.

The posts read: “Aldi CEO, Paul Brigs here... We know times haven't been the easiest for everyone lately which is why I'm delighted to announce we have a free food box full of healthy and essential foods worth £40 for everyone who hits like then says: Healthy.”

The CEO of Aldi UK is named Giles Hurley, not Paul Brigs.

We’ve previously fact checked a number of Facebook posts falsely claiming to be advertising “free food box” offers from Aldi.

This article is part of our work fact checking potentially false pictures, videos and stories on Facebook. You can read more about this—and find out how to report Facebook content—here. For the purposes of that scheme, we’ve rated this claim as false because this is not a genuine Aldi offer.

Related topics

Social media Quick checks

Related fact checks

Full Fact fights bad information

Bad information ruins lives. It promotes hate, damages people’s health, and hurts democracy. You deserve better.

Subscribe to weekly email newsletters from Full Fact for updates on politics, immigration, health and more. Our fact checks are free to read but not to produce, so you will also get occasional emails about fundraising and other ways you can help. You can unsubscribe at any time. For more information about how we use your data see our Privacy Policy.